AUTOMATION · FOLLOW-UP · SYSTEMS — FRASER VALLEY & METRO VANCOUVER

Calls answered. Leads chased. Invoices paid.

We take the busywork off your plate. Calls, follow-ups, invoices and admin, automated in the tools you already use, then looked after as your business grows.

Same job. Two endings.

Most businesses don't have a lead problem. They have a follow-through problem.

THEIR JOBMon 6:45 PM

A · Without a system

  1. A customer calls about a job.
  2. MISSED CALLIt rings out. You're on a job site. They leave a voicemail.
  3. SLOW CALLBACKYou call back. They'll still take a quote.
  4. NO FOLLOW-UPYou send the quote. Then nothing.
  5. No word from you. They ask someone else.
  6. You finally follow up. "We went with someone else."

Job lost

B · With Penstock

  1. A customer calls about a job.
  2. Picked up on the first ring. Estimate booked, lead in your CRM.
  3. Quote sent. Two days later, a follow-up in your words.
  4. They say yes. The job is booked.
  5. Job done. An invoice reminder with a pay link. Paid in 3 days.
  6. A check-in from you. They book the next job.

Paid, and booked again

Every gap in the follow-through is a job someone else books.

Book a call

Liam Murrin · Founder · Chilliwack, BC

I set up every system myself, and I'm who you'll talk to on the call.

You make one call. I take it from there.

First fixes live in under 48 hours.

  1. I learn how you work.

    A short call, then a closer look at how calls, quotes, jobs and invoices move through your business today, whatever tools you use now.

  2. I find the leaks.

    Missed calls, quotes nobody chased, invoices sitting unpaid, hours lost to admin. You get a plain list, ranked by what each one costs you.

  3. I automate the fix.

    Follow-ups, reminders and handoffs that run on their own, built into your current setup or a new system if you need one. Tested to hold up on your busiest week.

  4. I keep it running.

    A monthly look at why people booked or where they dropped off, plus fixes and new automations as the business grows.

Built around your current setup, or a new one if you need it. Written for your jobs, in your words. Not a template.

What we take off your plate, and keep running.

For local businesses that run on calls, bookings and invoices: trades, property managers, clinics and more. Each service has its own page with a live example.

Not sure where to start? Book a call, or email me one task you want gone.

Book a call

The busywork costs more than it looks.

Every one of these is a job we automate.

  • REPLY FAST 46%

    lower chance of being hired when a service provider took an hour to reply.

    Follow-up automation Management Science, 2026 · 11.6M service requests
  • MISSED CALLS 62%

    of calls to small businesses weren't answered by a person in one 2024 test.

    Call answering AIRA roundup, 85 businesses, 2024
  • LATE PAYMENT 11.6 days

    past the due date, on average, before Canadian small businesses got paid.

    Invoice follow-up Xero, Q1 2026
  • TURNOVER 45%

    of BC construction workers changed employers in one year. Every new hire has to be trained.

    SOPs & training BC Construction Association, 2023

How much is slipping through?

Calls you miss per week
Average job value

Assumes 1 in 4 missed callers would have booked.

$9,743/ month

≈ 3.2 booked jobs a month

Book a call and we'll show you where it's going.

Book a call

Hear it answer. See it follow up.

A recorded call, then the follow-up written for the job. Natural conversation that catches every detail, and messages that sound like you, because they're written the way you'd say it.

RECORDED CALL · KESTREL ROOFING

  1. Call answered
  2. Flagged as urgent
  3. Address captured
  4. Estimate booked
  5. Confirmation texted
  6. Lead sent to you and your CRM

THEN THIS LANDSIN THE TOOLS YOU ALREADY USE

A simplified demonstration. What gets sent, where it goes and what it says are all set up around how you work.

YOUR PHONETEXTS TO YOU

URGENT · Active leak, kitchen ceiling, still dripping. Booking her in now.

New job: Jennifer, 2450 Mountain Rd. Roof leak, insurance claim. Estimate Thu 8:30 AM. Side gate open, friendly dog.

YOUR CALENDARESTIMATE ADDED

THU OCT 228:30 AM

Estimate: roof leak

Jennifer · 2450 Mountain Rd, Abbotsford

YOUR CRMNEW LEAD

NAME
Jennifer
SOURCE
Phone call
STAGE
Estimate booked
TAGS
Urgent · Insurance

Recording, transcript and summary attached

SET UP YOUR WAYIf it's part of how you handle a call, it can be set up.

KESTREL'S RULES IN THIS CALL · TAP TO HEAR

  1. Active leak → crew first
  2. Ask about insurance
  3. Ask about gates and dogs
  4. Mornings only

The texts too: you choose what's in them, who gets them and when.

More on call answering: pick a trade, see what each call tells you

Or call it yourself:

(604) 227-2568

Call it and pretend you're a customer of Fern Hollow Renovations, the made-up renovation company it answers for.

A partner that grows with you.

Setup is only the start. Most clients keep us on a monthly retainer: we look after what we've set up together, keep an eye on what's working, and help you take on the next thing as the business grows.

  • A monthly report you can act on. Why people called, why some hung up, what they kept asking for, and what to change next.
  • New automations as you grow. New crew, new service, new area: the systems keep up.
  • Close by. We're based in Chilliwack, so we can sit down in person when that's easier.

WORKS WITH WHAT YOU HAVE, OR A NEW SETUP IF YOU NEED ONE

  • CRMs
  • Job and field service apps
  • Accounting
  • Email and calendars
  • Phones and texting
  • Payments
  • Spreadsheets
  • AI assistants

Fixed quotes. No surprise invoices.

SPEC · 01

Quick Win

One automation to start: missed-call text-backs, invoice reminders or a past-customer campaign, in the tools you already use.

SPEC · 02 · MAIN OFFER

The Full System

Calls, follow-up, invoices and your CRM, set up, connected and run for you every month.

SPEC · 03

Back Office

AI agents, workflow automation, SOPs and training, scoped after a leak audit.

Every project gets a fixed quote before anything starts: one setup price plus a monthly plan. We'll show you whether it pays for itself before you commit. One person sets it all up and keeps it running, instead of you stitching tools together for months. Need a site refresh or branded quote templates to match? That can be part of the setup.

Book a call

Questions, answered.

SET UP FOR

How much does it cost?

It depends on what you want taken off your plate. You'll get a fixed quote on the call, with a setup price and a monthly plan, and we'll run the numbers with you on whether it pays for itself.

How fast can it be live?

Your first fixes are usually live within 48 hours of our call. Past the call, all you do is share a few logins and approve the messages, about an hour of your time all in. Bigger work, like moving to a new system or recording training videos, rolls out in stages after that, and you'll know the timeline up front.

What if I want to answer the call myself?

Then you do. It's set up around how you like to work, not the other way round. If you want, your phone rings first and it only picks up when you can't: after a few rings, after hours, or while you're on a job. Or it answers every call and texts you the details right away, so you can call back when you're free. Urgent calls can come straight through to you. We set the rules together, and you can change them any time.

Will the messages sound like a bot?

No. Every message is written with you, for the kind of job it's about, in the way you already talk to customers, and you approve it before anything goes out. If you want, follow-ups can also leave a short voicemail that sounds like you.

I already use job management software. Does this replace it?

No. We build around the tools you already run, or help you set up a new system if yours is holding you back.

What happens after it's set up?

Most businesses keep us on a monthly plan. We look after what we set up, check in on what's working, and add the next improvement when you're ready, so the system grows with the business. We're based in Chilliwack, so if you'd rather talk it through in person, we can meet.

Do you build websites?

When it helps the system. A site refresh, a booking or payment page, or branded quote and invoice templates can be part of a setup, so what customers see matches what runs behind it. It isn't our main focus, and for bigger web or ad projects we'll point you to a partner we trust.

Am I locked into a contract?

[PLACEHOLDER: retainer term]

What happens on the call?

Twenty minutes. We walk through how a job moves through your business, from the first call to getting paid, and where time and money slip away. You'll leave knowing what's worth automating first, and whether it would pay for itself. If it won't, we'll tell you. Bigger setups start with a leak audit: we sit down with you and your team, map how the work actually flows, and hand you a plan with the fixes ranked by what they're worth.

See what you could take off your plate.

Book a 20-minute call. You'll leave knowing where time and money slip away, and what's worth automating first, whether you work with us or not. If we go ahead, your first fixes are usually live within 48 hours.

Liam Murrin · Founder · Chilliwack, BC

I set up every system myself, and I'm who you'll talk to on the call. Twenty minutes, no pitch deck, no pressure.

Penstock Digital20-minute discovery call
20 min · phone or Google Meet

Times shown in Pacific time

Not ready to book? Email me one task you'd happily never do again. I'll write back with how I'd take it off your plate.

Like retyping quotes into the accounting app, chasing the same invoice three times, or texting crews tomorrow's schedule.

THIS PAGE · LOAD [X.Xs] · LIGHTHOUSE [XX] · SCRIPT [XX KB]